Introduction to Direct Mail

For many organisations Direct Marketing, including direct mail, inserts and door drops, is by far the most cost effective form of marketing. It allows you to target potential customers with a high degree of accuracy and in so doing, makes the very best of any investment made.

It is a particularly useful method for small companies to adopt because it allows them to: Analyse responses and measure the success of campaigns; test marketing ideas and new strategies; make the most of often limited budgets; and, if planned, managed and carried out correctly, is a powerful tool that allows the marketer to achieve:

o An increase in customer loyalty.

o An increase in customer sales.

o An increase in new business opportunities.

o A decrease in the number of lost or lapsed customers.

If you need help to understand and manage what is often a complex set of processes, including:

Design Of Marketing collateral, whether it is intended for a direct mail pack, to be used as an insert, or to generally promote your corporate image.

Database Creation Defining and storing your data in a way which will allow analysis will be key to your future marketing plans.

Data Processing Your data is your responsibility. It should be kept up to date and as clean as possible. That way you don’t mail large proportions of duplicate records, goneaways or deceased persons, you protect your brand name as well as keeping costs down by minimising wastage.

Data Capture If you are using any form of response mechanism to gather information, then it is critical to lay it out properly and capture it cleanly.

Printing of all marketing material including letterheads, leaflets, brochures and envelopes.

Lettershop Ensuring that each direct mail campaign is produced to budget and within the timing schedule required. For a quotation, or to find out more about the ways in which we can assist with your next campaign, please contact us via our website.