Why Direct Mail?

Direct Mail is widely accepted to be one of the very best ways of presenting a

marketing message. It is the way that forward thinking companies ensure they are

in Pole Position against their competition every time!

Different businesses will argue about which advertising medium delivers the best

results. Real life experience and Marketing Professionals agree that well managed,

original and targeted Direct Mail campaigns prove most effective. Considered

against other media, nothing has the immediacy, precision or controllability of

Direct Mail.

For example if a company places an expensive advert in an annual publication,

and it creates less response than was hoped for, that’s it until the following year!

On the other hand, Direct Mail provides the opportunity to test target markets

with small distributions. Offers, Content and Pricing can be amended as a result

of feedback to produce a more effective Mailer. Once the marketing tests have

been carried out a mailing campaign can then be sent in batches and managed to

match the ability of the business to handle the volume of leads generated.

An added bonus in adopting Direct Mail as a marketing tool, is that with the

liberalisation of the postal service and the resulting reductions in costs it is now

more cost effective than ever!

We are able to offer a storage and fulfilment facility for printed literature to

be included in a mail out campaign. This allows for a managed roll out of small

batches of mail.

Our Direct Mail operation is supported by our fully integrated printing capability.

Whilst you can use our Direct Mail service exclusively, many of our clients see

the services as complementary.

There are clearly many logistical advantages in allowing us to carry out your

fulfilment requirements from Print right through to Mail. You can be assured

our Direct Mail operation runs to the same high standards as our print solutions

with adherence to ISO 9001 and ISO 14001, which ensures our offer is second to

none. Audit reports are available to identify how each Direct Mail campaign was

conducted from start to finish.